“This number is accelerating as we amplify our highly targeted ad campaigns. The next short-term milestone for Viah is 100 orders per day,” said David Pritchett co-founder, Viah Beauty.
Viah creates skincare products with globally sourced ingredients. Their range includes moisturizers, serums, toners, cleansers, sunscreens, and eye care items, typically priced between Rs 549 and Rs 1,699.
It is available on its direct-to-consumer platform and Amazon, and is working on increasing its online presence through additional channels.
"We will introduce quick commerce options after boosting brand awareness. Currently, we are focusing on online sales and exploring ways to expand both digital and physical retail channels," added Pritchett.
Viah took two years to create. We aimed to address Indian skin concerns with our beauty brand. After extensive research, development, and testing, we established manufacturing and distribution in India. Viah was soft-launched in late February 2024.
We sold almost 10 times more than we had envisaged. If our sales trajectory continues, we expect to leave the financial year FY (2024-2025) with a very conservative annual recurring revenue (ARR) of Rs 3.5 crore.
We prioritize using the world's finest botanicals, ensuring each active ingredient is clinically proven to benefit skin. We never compromise on ingredients. Through research, we've addressed key pain points with a range of multi-corrective products that are both effective and come in luxurious packaging.
Our top product is Instant Skin Tightening Serum, making up nearly 25% of our sales. Other popular items include eye serum and high-performance moisturiser.
This year, we plan to launch men’s products, luxury body care and fragrances, while continuing to blend international and Indian products.
